A miscellany of risk messages and images from the late 1980s and early 1990s.


From the Atlantic Monthly magazine August 1989.


Risk communication guides like this one became
popular at government agencies. Many were based
on an enlightened approach to risk as social controversies
subject to competing interpretations.


Much research involved communication
between lay and expert communities.

The US Environmental Protection Agency was a major
consumer and producer of risk communication advice.



The newly mandated release of toxicity
and exposure data created a need for risk
communication training.


The green product craze of the 1990s
was less of a success than many hoped.



It's never too early to start thinking about pollution.

Dr. David Savitz is a respected epdidemologist responsible for credible
studies associating electromagnetic field exposure and cancer incidence.
Occupational exposures in aluminum smelters turned out to be significant but powerline
exposure is now considered to be a phantom risk.


Some electric utilities chose to inform their
customers about potential electromagnetic field risk.







Esprit developed a clothing line
based on sustainability principles.




An unusual combination of visual
and textual messages.

McDonald's developed a series
on their sustainability policies.



"Safety sells" became a mantra in the automobile industry.
American manufacturers were slow to pick up the theme.



A popular eco-pollution-environmental
magazine from the 1990s

The tradeoffs between environmental sustainability
and economic growth are a perenniel topic.

Some celebrities associated themselves with
environmental protection.



Materials from the American Heart Association's
heart risk labeling program. Labeling programs
for food and recycled products proliferated in the 1990s.

NRDC's influential report on the apple growth additive Alar.
Following EPA's own risk assessment guidelines NRDC showed
toxicity levels for children 10-100 times large than the magic
1/one-million "de minimus" cancer threshold.

Enormous interest ensued following the Alar controversy.




Cancer risk has been an inexhaustible
source of concern for decades.

A weekly report for policy wonks. Additional reports covered every
conceivable risk involving air, water, pesticides,
specific federal agencies and regulatory acts.

Promoting nuclear energy.




Another in the same series.

A calcuation of "willingness to pay" to
take on various mortality risks by the
Rand Corporation.