Many old-school industries saw themselves as beleaguered by false public ‘risk perceptions’. From The Atlantic magazine.
A popular magazine on environmental risks.
‘Safety sells’ was the new mantra for automotive advertising.
The choice of communicators can be effective.
The ALAR public debate involved experts, celebrities and others.
A controversial report from the Natural Resources Defense Council on the pesticide ‘ALAR’.
This series featured down-home communicators supportive of nuclear energy, with a cozy feel.
An elaborate campaign developed for heart disease.
Labeling practices improved greatly over the years as another communication channel.
Green products rarely did well enough as hoped. The rule was that generally consumers needed an equivalent substitute product at a reasonable price. ‘Willingness-to-pay’ surveys gave over-estimates.
A long-term process emerged to improve risk communication for industry, government and the public.
A pocket-size folder with good advice.
The Environmental Protection Agency had to communicate about a range of risks of different kinds.
Non-quantitative risk messages and images became more common.
